Choosing a Domain Name
In order to get your website 'live' on the internet, you'll need a domain name - an address for your site, e.g. mousewillplay.co.uk
Here are a few points you should consider when choosing a domain name:
- Keywords It is likely that keywords (words used to search) contained in a domain have a positive factor on search engine ratings. So singing-lessons-leeds.co.uk is likely to perform better than brian-mason.co.uk. That said, if you have a strong, unique brand name, you will naturally want to use that, e.g. mousewillplay.co.uk
- Localisation If you are targeting a specific country, use a local domain name, e.g. .co.uk for the UK or .nl for The Netherlands. If you want to reach a worldwide audience, .com or .net is better.
- Memorability Try to choose a domain name that is memorable therefore making it easier for customers to locate you.
- Allowed characters Domain names can only contain letters, numbers, and hyphens. Spaces and symbols are not allowed. Domain names are not case sensitive.
- Registering a domain name Choose a reputable company that is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national country code top-level domain (ccTLD) authority - Nominet for the UK. We're happy to regsiter domain names on your behalf and always register them in your name.
- What if the domain name you want isn't available? This is a big problem. Try variations such as mousewillplay, mouse-will-play, mousewillplayuk. You could check who owns the domain you want and contact the owner to see if they will sell it to you. Some domain registrars allow you to back order domains for a fee. That is, if this name expires or is cancelled by the registrant the registrar will try to grab it as soon as it becomes available. No guarantees though.
- Disputes If you have a dispute over the registration and use of a domain name, you should contact the Internet Corporation for Assigned Names and Numbers (ICANN) or Nominet for the UK.